Taglines, or slogans, can have as much recognition as the brands they accompany:
"It's the Real Thing," "Just Do It," and "The Breakfast of Champions" are taglines
that have helped keep
their brands top-of-mind for years—even decades.
MNJ's creative team loves developing taglines because, as one of our founders is
fond of saying, "We get to work with six words instead of six letters!" But developing
taglines and slogans can be a challenge. They often accompany established company
or product names. And more words means more hairpin turns and sheer cliffs on both
the linguistic and legal highways. Which is why clients rely on MNJ's unique approach
and inspired creativity when developing winning taglines.
The process we use to create taglines and slogans is similar to the process we use
to create names: a briefing to set messaging, tonality, statement construct