Today's media and entertainment industry is one of rapid, relentless and complex
change. New technologies require updated operating procedures within the enterprise,
while increasing demands from business partners and consumers alike create new challenges
Several strategic imperatives will drive the future success of media and entertainment
companies. Companies need to:
- Start serving the global marketplace
- Focus on understanding and serving their customer base, while strengthening brands'
ability to draw and maintain audience attention
- Establish new paradigms for content creation, embracing user-created and regional
- Ensure that the infrastructure is in place to support tomorrow's operations
and technology practices become inextricably linked, those with the boldness of
vision to meet these challenges by transforming the way they do business today will
be the industry's winners tomorrow.